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Eric Caprarese

Network marketing top earner, motivational speaker and industry leader. Grateful to be sharing life with a wonderful lady and my two sons.

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Richard Branson’s Life at 30,000 feet

Before my trip to visit Richard, I want to share some of his ideologies that make him the great leader he is today.  If you call yourself a leader, you need to lead…simple concept missed by many.

Sir Richard Branson is an iconic and legendary figure within business circles. His Virgin companies span the globe, while his thirst for brand domination and sense of adventure tell a story of an intriguing and thought provoking life sprinkled with danger, high risk tactics – that push the boundaries of the possible, – and an all encompassing purpose that is built upon fairness and change. Add to this mix a charismatic persona and an extraordinary business acumen, and you have one of the most well-known and iconic figures of today’s business world.

The discussion that follows delves briefly into aspects of Richard Branson’s personality and behavior in order to shed some light into the mindset of this entrepreneurial magnate.

Richard Branson’s Habitual Patterns of Behavior

There are several subtle – and some not so subtle – behaviors that Richard Branson undertakes on a daily basis that enable him greater clarity of thought and a personal understanding of the events and circumstances that he is confronted with at any given moment in time.

These behaviors are briefly outlined below:

Stepping Outside of Comfort Zone

Richard Branson is constantly stepping outside his comfort zone into new industries and challenges that test his discipline, expertise and resolve.

Facing Problems Head-on

When problems arise, Richard Branson tackles them immediately and aggressively, making sure that small problems don’t become big headaches. Open to Change

Richard Branson is constantly open to changing his perspectives, viewpoints and approach to any situation if he feels that it will help him attain his goals and objectives in a much more effective and efficient manner.

Making Every Second Count

Richard Branson is very aware that every moment that goes by is an opportunity to do things better, to improve a process or to take the next step towards a bigger objective. He therefore makes every second count by mixing business with pleasure.

Hunting for New Opportunities

Richard Branson is always on the lookout for new opportunities and ideas that will enable him to gain an advantage over his competitors.

Asking Questions

Richard Branson is constantly asking “solution focused” questions that clarify his thinking and help him overcome the challenges that confront him on a daily basis.

Challenging Self

Richard Branson is constantly challenging himself; whether in business or life. He sees everything as an opportunity to strengthen his resolve, expertise and grow his Global Virgin Empire.

Enjoys Living Life to Fullest

Richard Branson is constantly seeking out new exciting endeavors, adventures and experiences. He believes that life must always be lived to the fullest potential or we are simply robbing ourselves of a full life.

Having Fun

Richard Branson turns everything into a game where “having fun” is on top of his agenda. For this very reason he enjoys mixing work with pleasure and has successfully created an easy going / fun-loving culture at Virgin.

New People

Richard Branson is a passionate Networker. He enjoys meeting new people, discussing new opportunities, and building mutually rewarding relationships with others.

Trying New Things

Whether it be venturing into a new and unexpected industry, or flying balloons over record distances – it seems that Richard Branson will do just about anything at least once.

Enjoys Working

Because Richard Branson mixes his work with those things that bring him pleasure; this lifts his spirits and strengthens his motivation to work for extended hours throughout the day and night.

Carries a Notepad

Richard Branson carries a notepad in his pocket in order to capture ideas for new projects, gather feedback from customers and employees, and to write his goals, thoughts and experiences on paper. This in turn helps him clarify his thoughts and provides him guidance throughout his days.

Surrounds Self with Great People

Richard Branson surrounds himself with Business Coaches and Mentors who act as “sounding boards”; helping to guide his decisions. He also surrounds himself with reliable Colleagues and Co-Workers who have similar goals, values and interests. These people naturally compliment Virgin’s ever expanding cultural presence. Finally, Richard Branson surrounds himself with supportive Family and Friends who believe in him, his mission and vision.

Takes Calculated Risks

Richard Branson takes calculated risks in business and life. He understands where the boundaries lie, and is therefore careful not to over-extend his personal and professional capabilities and capacity to move intelligently through periods of emotional turmoil.

Takes Time to Read & Learn

Richard Branson fully understands that lessons are usually learned through personal mistakes and experience. Moreover, he acknowledged that lessons can also be experienced within the pages of a book. And it is these “book experiences” that save him an ample amount of time, energy and money, that he would normally spend learning in the real world.

Takes Time to Catnap & Daydream

In order to re-ergize his body and mind, Richard Branson takes Catnaps throughout the day. He also undertakes periods of daydreaming about his passions; which invigorates his creative mind and strengthens the flow of new ideas.

Takes Time to Think

Richard Branson sets time aside to create new ideas, plan projects and think about creative solutions to pressing problems.

Richard Branson’s Skill Set

A lifetime of unique experiences and a passion to fulfill his goals and objective, have helped Richard Branson develop certain sets of skills that help to improve his effectiveness and efficiency as he goes about his days. These skills are listed below:

• Flexible Thought • Sales Skills • Public Relations • Negotiation Skills • Persuasion Skills • Leadership Skills • Good Listening Skills • Good Communication Skills

When Richard Branson communicates with others he often utilizes stories, descriptive words and metaphors that paint pictures and excite the senses; effectively bringing his listeners into “his” personal world and interpretation of reality.

Richard Branson’s Mindset

Richard Branson is who he is, and does what he does because of who he has become as a result of a culmination of experiences, setbacks and triumphs. These circumstances have shaped his mind in profound ways; enabling him to achieve incredible feats that have progressively built his fortune and empire. To unlock this mindset, one must look no further than the patterns of Richard’s behaviors, decisions, language and actions.

Richard Branson’s Purpose

The primary purpose that drives and directs all of Richard Branson’s choices, decisions, behavior and actions is the act of Making a Difference in this World.

Richard Branson’s Values

Every one of us has a hierarchy of values that help direct our daily choices and decisions. The values that lie on top of this hierarchy we consider to be of utmost importance, while the values that lie on the bottom tend not to direct our attention.

Richard Branson’s values have helped shape all the circumstances of his life. And while it is difficult to pinpoint the hierarchy of his values (these can change all of the time), we can however identify some of the primary values that are currently molding his destiny.

Here is a list of values that are driving Richard Branson’s actions and decisions (they are presented in no particular order):


By progressively adjusting your own values to match the list presented above, you will find that your choices, decisions and actions will slowly begin to align and match those of Richard Branson’s. We will discuss the Process of Value Creation in a future IQ Matrix Mind Map.

How different could your life be if you adopted Richard Branson’s values as your own?

Richard Branson’s Beliefs

Alongside values we have beliefs. Beliefs are the building blocks of our daily decisions, behaviors and actions. They will essentially determine the actions that we take, or refrain to make when faced with the reality of life.

Richard Branson’s beliefs have been shaped and molded as a result of a lifetime of unique experience. These beliefs have strengthened his resolve and made him into the man we know today.

Here is a list of some of the beliefs that have molded Richard Branson’s character:

Believes that anything is possible.
Believes that everything is negotiable.
Believes that rules are made to be broken.
Believes that business is a fun and creative way of life.
Believes in developing people.
Believes in leading from the front.
Believes in action over hope.
Believes in being polite and honest.
Believes in doing no harm.
Believes in building teams.
Believes in integrity.
Believes in respect.
Believes in trust.
Believes in “Self” controlling personal destiny.

How different could your life be if you adopted Richard Branson’s beliefs as your own?

Richard Branson’s Qualities

There are certain and specific qualities that Richard Branson projects out into the world on a daily basis that help shape his character and public persona. These qualities include:

A solution focused attitude.
An ambitious and passionate nature.
A competitive, resilient, bold, rebellious and ruthless approach to life.
A fun-loving, humorous, cheeky, curious, enthusiastic and charming demeanor.

These qualities are a representation of the “visual mask” that Richard Branson projects into the world on a daily basis. These are the qualities that the Media writes about, that Co-workers gossip about; that others try and emulate. However, keep in mind that you cannot cultivate these qualities within your own character if your values and beliefs are in conflict with the external persona that you are trying to project into the world. You must therefore, first work on yourself within, before experiencing the results in the physical world.  More about this another time when we discuss how our beliefs and values create our experience of reality.

How different could your life be if you adopted Richard Branson’s qualities as your own?

Richard Branson’s Perspectives

It is probably safe to say that Richard Branson perceives life somewhat differently than the majority of people in this world. And it is this perspective that drives his thoughts and influences the emotions he allows himself to experience on a daily basis. Let’s take a closer look at these perspectives:

He lives his life on the edge.
He lives life to the fullest.
He lives life for the moment.
He lives life with a “work hard, play hard” mentality.
He understands that a solution will always be found no matter how big the problem.
He chases his dreams while at the same time remaining grounded in the real world.
He perceives that money is a means of making things happen, and not an end in itself.

These perspectives help shape his life, while transforming the patterns of thought that are directing his behavior.

How different could your life be if you adopted Richard Branson’s perspectives as your own?

~ Eric Caprarese



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